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The 90/10 Bridge

Three steps from your hardest financial question to qualified, human assurance.

1Ask

Ask your financial question

The one you'd type into Google at 2am. "Am I paying too much for my home loan?" or "Can I actually claim this?" — no jargon needed. Ask it the way you'd ask a trusted friend who happens to know finance.

2Understand

Get a direct, honest answer

A direct, honest general answer — with reasoning, current Australian context, and clear limitations. We tell you what the general position is AND where professional judgement is required. Not a sales pitch.

3Connect

Connect for the last 10%

When you need the specific human judgement that only a qualified professional can provide — the part that applies to YOUR circumstances — connect to a verified specialist. You arrive informed, not cold.

The 90% Starts Here

MyMoney® publishes educational content across every specialist domain to help you understand your financial situation before engaging a professional.

In-Depth Guides

Long-form articles covering financial planning, insurance, lending, tax, and more — written in plain language for Australian consumers.

Practical Insights

Actionable insights on topics like choosing the right mortgage broker, understanding superannuation fees, or preparing for an audit.

Regulatory Awareness

Stay informed about evolving Australian financial regulations and what they mean for consumers and professionals alike.

Regulatory Update

A Platform That Evolves Responsibly

MyMoney® is committed to operating within the highest standards of Australian financial regulation. As the regulatory landscape evolves, so does our platform.

Proactive Compliance

We continuously review our service model in response to ASIC guidance on lead generation, referrals, and financial services regulation.

Transparent Communication

When features are under review, we tell you. No hidden changes — our users and professionals are always informed.

Continuous Improvement

Education, technology, and answer engine features continue to develop. New capabilities are released only after thorough regulatory review.

Licensed & Regulated

Operated under an Australian Financial Services Licence

Verified Professionals

Licence, insurance & credentials checked

Patent Technology

Patent-originated innovation — 20+ years proven

Free Education

All educational content freely available

General Advice Warning

The information on this page is general in nature and does not take into account your personal objectives, financial situation or needs. Consider whether the information is appropriate before acting on it. Calculator outputs are illustrative examples only and do not constitute a recommendation or statement of suitability. Read our Financial Services Guide.